Winning Hearts and Minds Hamas Propaganda Campaign Post October 7 Chicago Project on Security and Threats
Robert A. Pape and Mohamed Elgohari  |  December 14, 2023

This report delves into the multifaceted propaganda campaign of Hamas its military wing, particularly focusing on their efforts post-October 7 attacks. Hamas, along with its armed wing, Al Qassam Brigades, has been executing a sophisticated propaganda strategy with four primary objectives: legitimizing the October 7 attacks, showcasing military prowess, garnering regional and global solidarity, and humanizing the group while highlighting Israeli brutality. This introduction sets the stage for a detailed analysis of these strategic elements, exploring how Hamas leverages propaganda to influence both regional dynamics and international opinion. Originally released on December 4, it has been revised to add additional analysis.

Dowload the full report here.